User-Centered Design: The Debate

Posted: March 17th, 2011 | No Comments »

Is a user-centered and user-derived approach to design, espoused by major consultancies including IDEO, in fact a “creatively stifling” practice that prevents disruptive design iteration? Personally I think it’s important to do thorough customer research and collect real-world data on customer demand, yet to what point is relying on customer feedback useful, scalable, and progressive?

Would love to hear your thoughts on the matter, Kat Schenke!

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